Many business owners do not realize the role “writing” plays in their business. Written material is often left up to a department within the company or a third party marketing agency. The President of the company can get by with jotting down ideas, concepts, and images, then handing it off for someone else to do.


But … when you are the sole owner and responsible for all email communications, marketing material, business to business promotions, and content for your blog or tweets; you have to take writing more seriously. This is why I think it is important to educate new startup business owners on:

• what type of content is required
• where he or she can get assistance,
• when it is important to keep it original
• how having good writing skills can help you grow your business

What Type of Content is Required

During the first year of business, you will be required to write a business plan and create your company documents. This can include contracts, business invites and other marketing material.

Where Can I Get Assistance

Of course, you could contract a freelance writer specialist to help you along the way. The only issue with contracting help is the money you will end up spending. Writers on average make $50 per page. Specialist like someone who creates business plans can make $1,000 to $5,000 a 35 page plan. This is based on the industry type. Instead save your money and learn a few inside tricks to writing your own content.

When Should I Keep The Material Original

It is crucial that you keep your content original when creating working contracts. You should set aside some business terms and policies that only reflect how you want to do business. You can use a sample from another company, but keep it as original as possible. Remember this is a reflection of your company.

How Can I Grow My Business with Good Writing Skills

A business owner who has good writing skills can take his or her virtual business to a higher level. For virtual assistants, freelance writing can become a secondary income. Once you've gained control of written content, you can write about almost anything for profit. The better you get at writing, the larger the pay check.

If you're interested in improving your skills with written content or you're intersted in becoming a freelance copywriter, REGISTER to attend my August 14, 2010 FREE M2S Workshop.